If done right, global expansion can result in a wide range of benefits. This article provides essential tips for international expansion, so that you can avoid common pitfalls.
Global Expansion
Karen Onuma
Marketing expert
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Are you planning to expand your business internationally but don’t know where to start? This guide explains key factors that are decisive for success when going global.
Global ExpansionKaren Onuma
Marketing expert
In Japan, the hydrogen energy sector is rapidly increasing. Favorable government initiatives make it a great timing to enter the market, as the country aims at carbon neutrality.
Renewable energyGlobal ExpansionKaren Onuma
Marketing expert
This article explores some of the key startup programs in Japan. These provide support for overseas startups in setting up and growing their business in Japan.
Global ExpansionStartupKaren Onuma
Marketing expert
The offshore wind power industry in Japan is rapidly expanding due to the country’s commitment to renewable energy and technological advancements. Learn why you should enter the market now!
Renewable energyGlobal ExpansionTechnologyKaren Onuma
Marketing expert
Looking to enter Japan's solar energy market? Here is a guide that will help you discover the current state of solar power in Japan, growth opportunities, and advice on how to enter the market.
Global ExpansionRenewable energyTechnologyKaren Onuma
Marketing expert
Nike encountered many opportunities as well as obstacles in Japan. This article examines Nike's market entry strategy for Japan, as well as the encountered obstacles and learnings.
Global ExpansionCase StudyKaren Onuma
Marketing expert
As a new dining concept, McDonald’s revolutionized the fast-food industry in Japan. Their story provides an example of successful business strategy for Japan.
Global ExpansionCase StudyKaren Onuma
Marketing expert
Starbucks Corporation, the American coffeehouse giant, has successfully expanded its reach around the world. Among its significant markets is Japan, where coffee culture is deeply rooted. Entering the Japanese market presented a unique set of challenges, but Starbucks has effectively crafted a formula that resonates with Japanese consumers.
Global ExpansionCase StudyKaren Onuma
Marketing expert