From the Blog

Today, Coca-Cola's products are ubiquitous in Japan's. This article discusses how the company managed to enter and prosper in the Japanese market.

Karen Onuma

Marketing expert

Facebook's failure in the Japanese market stands as a cautionary tale of how overlooking local circumstances can undermine even the most formidable global brands.

Karen Onuma

Marketing expert

For Amazon, doing business in Japan initially posed unique challenges. Japan's distinct consumer behavior and logistical complexities required a well thought-out strategy.

Karen Onuma

Marketing expert

Nowadays, Google is a globally recognized brand known for its wide range of products, cutting-edge applications, and constant pushes in the boundaries of technology. In this article, we’ll take a look at Google's Japanese market entry strategy.

Karen Onuma

Marketing expert

Why is Disney so successful in Japan? This article explores Disney's story of success in Japan, which is a great example for successful overseas expansion.

Karen Onuma

Marketing expert

How do you successfully expand globally? This article provides lessons from Japanese car companies, that are renowned for their success both domestically and internationally.

Karen Onuma

Marketing expert

Procter & Gamble (P&G) is renowned for their expertise in market capitalization. The story of their entry into Japan is a great example of successful market adaptation.

Karen Onuma

Marketing expert

The regenerative medicine sector in Japan is thriving and presents opportunities for local and global businesses. Learn about relevant strategies to enter the Japanese market!

Karen Onuma

Marketing expert

Explore the opportunities of the Japanese telemedicine market. This article also looks into regulations and strategies for entering this dynamic healthcare sector.

Karen Onuma

Marketing expert