From the Blog

Learn how to grow your business with our expert advice.

  • Looking to enter Japan's solar energy market? Here is a guide that will help you discover the current state of solar power in Japan, growth opportunities, and advice on how to enter the market.

    Renewable Energy
    Global Expansion
    Renewable energy
    Technology
    Local partnerships
    Local regulations
    Market research

    Karen Onuma

    Marketing expert

  • Nike encountered many opportunities as well as obstacles in Japan. This article examines Nike's market entry strategy for Japan, as well as the encountered obstacles and learnings.

    Consumer Goods
    Global Expansion
    Case Study
    Localization
    Marketing strategies
    Local partnerships

    Karen Onuma

    Marketing expert

  • As a new dining concept, McDonald’s revolutionized the fast-food industry in Japan. Their story provides an example of successful business strategy for Japan.

    Food
    Global Expansion
    Case Study
    Marketing strategies
    Market research
    Localization

    Karen Onuma

    Marketing expert

  • Starbucks Corporation, the American coffeehouse giant, has successfully expanded its reach around the world. Among its significant markets is Japan, where coffee culture is deeply rooted. Entering the Japanese market presented a unique set of challenges, but Starbucks has effectively crafted a formula that resonates with Japanese consumers.

    Food
    Global Expansion
    Case Study
    Marketing strategies
    Market research
    Local partnerships
    Localization

    Karen Onuma

    Marketing expert

  • Today, Coca-Cola's products are ubiquitous in Japan's. This article discusses how the company managed to enter and prosper in the Japanese market.

    Food
    Global Expansion
    Case Study
    Local partnerships
    Marketing strategies
    Localization
    Marketing strategies
    Local partnerships

    Karen Onuma

    Marketing expert

  • Facebook's failure in the Japanese market stands as a cautionary tale of how overlooking local circumstances can undermine even the most formidable global brands.

    Computer & Technology
    Global Expansion
    Technology
    Case Study
    Localization
    Marketing strategies
    Market research

    Karen Onuma

    Marketing expert

  • For Amazon, doing business in Japan initially posed unique challenges. Japan's distinct consumer behavior and logistical complexities required a well thought-out strategy.

    Computer & Technology
    Global Expansion
    Technology
    Case Study
    Marketing strategies
    Market research
    Local partnerships
    Localization

    Karen Onuma

    Marketing expert

  • Nowadays, Google is a globally recognized brand known for its wide range of products, cutting-edge applications, and constant pushes in the boundaries of technology. In this article, we’ll take a look at Google's Japanese market entry strategy.

    Computer & Technology
    Global Expansion
    Technology
    Case Study
    Local partnerships
    Localization
    Marketing strategies
    Market research

    Karen Onuma

    Marketing expert

  • Why is Disney so successful in Japan? This article explores Disney's story of success in Japan, which is a great example for successful overseas expansion.

    Consumer Goods
    Global Expansion
    Case Study
    Local partnerships
    Localization
    Marketing strategies

    Karen Onuma

    Marketing expert